Industry needs to play volume game: CEA

KNN , Oct 31, 2020

Chief Economic Adviser, Dr Krishnamurthy Subramanian has said that Atmanirbhar Bharat is all about self-reliance which is directly related to creating capabilities.

Addressing 'Policy Session- Realizing the Atmanirbhar Bharat Dream', during the FICCI MASSMERIZE 2020, on Friday, Dr Subramanian said that Atmanirbhar Bharat is about relying on the private sector enterprise along with the efficiency which they bring.

"Self-reliance can never happen without adequate capabilities. Capabilities are built only by competing with the best. The idea of Atmanirbhar Bharat is not anathema to competition, it coexists with competition," he added.

He further said that the reforms signal the intent of the government to rely on the markets. Reforms like IBC, Labour Codes, and farm bills require a strong political will to see that the big benefits benefit the majority class.

''It is also a signal from the government to do what is economically right and beneficial in the long run for the country," he said.

Dr Subramanian said that with the reforms launched in the last few months, India is the only country that utilized the opportunity provided by the current crisis to unleash the second-generation reforms.

"These reforms are focused on factor markets and not like other reforms which focused on product markets post 1991 era," he added.

He said that it is imperative for India to tap into its comparative advantages including the large market and large labour force to create demand and create employment opportunities in both the primary and the secondary sector.

"Tertiary sector has done very well so far, but the primary and secondary sector are important for employment generation," Dr Subramanian added.

Explaining further the benefit of Atmanirbhar Bharat, he said that we must focus on the volume model under which the products and services are designed to cater to a larger section of the society.

"With small margin and catering to a large scale is the comparative advantage that India provides under the Atmanirbhar Bharat vision. This opportunity has not been tapped to its fullest except by FMCG and the micro finance industry. Industry must tap this potential by creating products and services to play this volume game," noted Dr Subramanian.

He said that there are enough opportunities for ethical wealth creation to be done in India adding "the government has made reforms like labour codes and in the agri sector. India Inc now needs to respond.

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