Consumer brands need to restart their business: FICCI-Deloitte
Eminetra
, Oct 31, 2020
According to the fourth edition of a report called REBOOT, jointly published by the Federation of Indian Chambers of Commerce (FICCI) and Deloitte Touche Tohmatsu, consumer brands are “taking into account the turmoil and changes in consumer behavior caused by pandemics. Must Reboot India LLP (DTTILLP) recently appeared in the annual edition of the MASSMERIZE event.
MASSMERIZE is FICCI’s leading annual retail, e-commerce and fast-moving consumer goods (FMCG) conference by the Consumer Commission.
The report is built on a six-step approach, where companies “realign” their business models and partnerships, “strengthen” the consumer experience through technology and analytics, and “build” resilient distribution. And we need to develop an “omni-channel”, so we are looking for a REBOOT strategy. According to a FICCI press release, “presence,” “efficient operation,” and “prosperity” with a focus on sustainability.
“Increasing corporate involvement and participation with the help of supportive policy measures will help us to harness this potential and achieve the social goals of inclusive growth and empowerment of people,” FICCI said. Secretary General Dilip Chenoy said.
Pandemics accelerated e-commerce sales as the curfew encouraged bulk purchases through e-commerce. It also resulted in large-scale reverse migration, which in turn boosted local demand and favored companies with strong local distribution.
According to the fourth edition of a report called REBOOT, jointly published by the Federation of Indian Chambers of Commerce and Deloitte Touche Tomatindia LLP, consumer brands have “rebooted” their businesses in light of the turmoil and changes in consumer behavior caused by pandemics. “need to do it. In the annual version of the MASSMERIZE event.
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Event:
MASSMERIZE 2020