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Books should not merely reflect society but should pave the way to create society - Chairman, NBT, India 

Jan 09, 2020

 

NEW DELHI, 9 January 2020: Prof Govind Prasad Sharma, Chairman, National Book Trust, India, today said that books are not just reflection of the society, but also the guiding force to give direction that will pave the way forward to a new society.

Speaking at 'PubliCon 2020 - Economics of Publishing', organized by FICCI, Prof Sharma said that books are often termed as soft power and highlight the current challenges of the society in order to create future society. "Whenever we try to create a new society through the help of books, not only the society gets reflected but also efforts are made to guide the society as well." He added that publishers should also keep society in mind while publishing books.

Highlighting the challenges of the publishing industry, Prof Sharma said that one of the important issues is with regard to the pricing of book and profits. "While deciding on the price points of the books, we should consider the target market for which we are publishing," Prof Sharma added.

He said that on one hand, some publishers print limited copies of a book at higher price while some print more number of copies at lower rate. "Publishers can either opt for publishing less copies of a book at higher price or more copies at lesser price in order to make profits. In India, we should focus on printing a greater number of copies of a book at lesser cost and still make profits," Prof Sharma emphasized.

Maj Gen G D Bakshi (Retd), Author and Renowned TV Commentator, said, "Even today the printed page makes a huge difference, changes the narratives and changes the discourse." He added that books have the power to generate images and create imaginations which digital world don't have.

Mr Birad Rajaram Yajnik, Founder Director and Curator, Mahatma Gandhi Digital Museums, said that innovation and seeing the invisible are two key aspects of the publication industry to survive and do better.

Mr Ratnesh Jha, Chair, FICCI Publishing Committee and Managing Director - South Asia, Cambridge University Press said publishing is one industry which goes beyond the boundaries of various countries. FICCI will play an important role in building the society and soft power and the nation to nation relationship using the medium of publishing.

Ms Karthika V K, Co-Chair, FICCI Publishing Committee and Publisher, Westland Publications, said that one of the important things that book can do is to resist and offer plurality of views and multiculturalism.

FICCI Publishing Awards were also given away during the event.

CHILDREN'S BOOK OF THE YEAR - ENGLISH

(Age Category- Below 10)

 

Name of the Book

Author

Publisher

Rumble in the Jungle

Ranjit Lal

Scholastic India

 

 

 

 

Special Jury Award (Age Category- Below 10)

Name of the Book

Author

Publisher

Sera Learns To Fly

Vinitha

Katha

 

(Age Category- 10 & Above)

Name of the Book

Author

Publisher

Best Friends Forever

Arti Sonthalia

Scholastic India

 

Children???s Book of the Year -Special Jury Award (Age Category- 10 & Above)

Name of the Book

Author

Publisher

How I got my Belly Button

Anju Kish

Om Book International

 

CHILDREN'S BOOK OF THE YEAR - HINDI

Children's Book of the Year Award

 

Name of the Book

Author

Publisher

 

Mujhe Samajh Nahi Aya !

Mini Shrinivasan/ Shubham lakhera

Tulika Publishers

 

 

Children's Book of the Year - Special Jury Award

 

Name of the Book

Author

Publisher

 

Siyar Aur Mor

Prabhat

Eklavya

 

BUSINESS BOOK OF THE YEAR

Business Management

 

Name of the Book

Author

Publisher

 

The Future ready Organization: How Dynamic Capability management is Reshaping the Modern Workplace

Gyan Nagpal

HarperCollins publishers India Pvt. Ltd.

 

 

 

 

Business Economics

 

Name of the Book

Author

Publisher

 

The Job Crisis in India

Raghavan jagganathan

Pan Macmillan India

 

 

 

 

Business Self Help

 

Name of the Book

Author

Publisher

 

Where Will Man Take us?

Atul Jalan

Penguin Random House India

 

 

 

 

Biography of Business Leader

 

Name of the Book

Author

Publisher

 

Myth of Entrepreneur: A Search for true value

Ravi Kailas & Cathy Guo

HarperCollins publishers India Pvt. Ltd.

 

FICCI MEDIA DIVISION

 

 

 

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Event:  PubliCon 2020 - Economics of Publishing

 

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